Free calculators for D2C brands.
Work out your break-even ROAS, Meta ads budget and website cost, compare what agencies would really cost you and see what you'd keep. Free, no sign-up.
What can you work out with these tools?
Three questions come up before almost every project: how much return do my ads need, how much should I spend, and what will the website cost. The first three tools below answer those, using your own margins and goals. The rest are the calculators inside our comparisons, which show what each way of paying an agency, hiring or building would cost you.
Start with the break-even ROAS calculator. Knowing it makes the numbers from the Meta ads budget calculator easier to judge. If you are planning a store or site, the website cost calculator gives a range for India. New to the terms? Read what ROAS is and what a good ROAS looks like in India.
These are planning tools, not quotes. When the numbers look workable, our performance marketing fee is 5% of the profit the campaigns make, with the ad budget separate.
- CalculatorBreak-even ROAS calculatorThe sales you need from every ₹1 of ads before they stop losing money, and the most you can pay per purchase.Open the calculator
- CalculatorMeta ads budget calculatorTurn a monthly sales goal into a Meta ads budget, a cost per purchase and the profit left after ads.Open the calculator
- CalculatorWebsite cost calculator for IndiaWhat a business website, Shopify store or custom build costs in India, and where yours is likely to land.Open the calculator
- Inside a comparisonPay-for-performance vs retainer vs % of ad spend calculatorThree ways marketing agencies charge in India, compared on cost, risk and incentives, with sourced ranges and when each model is the right choice.Open the calculator
- Inside a comparisonIn-house marketer vs agency for Meta ads calculatorHire a performance marketer, pay an agency retainer, or pay for results? Costs in India, what each option needs from you, and when each one wins.Open the calculator
- Inside a comparisonShopify vs WooCommerce vs custom e-commerce calculatorShopify, WooCommerce or a custom build for an Indian online store? 2026 plan prices, fees, build costs, a running-cost calculator and when each one wins.Open the calculator
- Inside a comparisonn8n vs Zapier vs Make calculatorn8n, Zapier or Make? How each one bills (steps vs runs), 2026 entry prices, self-hosting, a usage calculator and when each automation tool wins.Open the calculator
Questions about the calculators.
Are the calculators free?
Yes. They are free to use and don't need a sign-up. Enter your own numbers and the result updates on the page.
Who are the calculators for?
Founders and marketing owners of D2C brands and small businesses in India who are deciding how much to spend on ads, what a website will cost, or how to pay an agency. They are also useful if you already work with an agency and want to check its numbers.
What is break-even ROAS, and why start there?
It is the sales you need from every rupee of ads before they stop losing money: 1 divided by your profit margin before ad costs. At a 40% margin it is 2.5×. Until you know it, you can't tell whether a campaign's ROAS is good. Read the plain definition in what ROAS means.
Is the website cost calculator a quote?
No. It is an estimate based on published market ranges for India. For a fixed price, book a short call and tell us what you need. We quote after that call, not before it.
Want us to run the numbers with you?
Book a free 30-minute strategy call.