Marketing, design and product terms, explained plainly.
Agencies use a lot of jargon. This glossary explains the terms we use every day at pSkyro Labs, a design and technology studio in Bhopal, India, in plain English: what each term means, how it works in practice, and a real example from our own projects.
How is this glossary written?
Seven terms are covered so far. The marketing terms (performance marketing, ROAS, Advantage+ shopping campaigns and UGC ads) are written and reviewed by Aditya Jain, our Chief Marketing Officer. The design and product terms (brand identity, UI/UX design and MVP) are written by Kashyap Bisen, our Founder and CEO.
Every page opens with a one-line definition, then a short answer, then the detail. Where a term has a formula, such as ROAS, we show it and work through it. Where we have results, they come from case studies with dates and sources, and we say when we have no numbers to share.
- PBy Aditya JainWhat is performance marketing?Paid marketing judged and paid for by measured results such as sales, leads or sign-ups, not by impressions or reach.Read the definition
- RBy Aditya JainWhat is ROAS?Revenue earned for every unit of ad spend: revenue from ads divided by ad spend.Read the definition
- ABy Aditya JainWhat are Meta Advantage+ shopping campaigns?Meta's automated campaign type for selling products online, where Meta's system decides who sees which ad and where.Read the definition
- BBy Kashyap BisenWhat is a brand identity?The visible and verbal system, such as logo, colour, type, imagery and voice, that makes a brand recognisable.Read the definition
- UBy Kashyap BisenWhat is UI/UX design?UX is how a product works for the person using it; UI is how it looks and responds on screen.Read the definition
- MBy Kashyap BisenWhat is an MVP?The smallest version of a product that real users can try, built to test whether the idea works.Read the definition
- UBy Aditya JainWhat are UGC ads?Ads built from content made by real customers or creators, shown as ads, instead of studio-made creative.Read the definition
About this glossary.
Who writes these definitions?
Marketing terms are written by Aditya Jain, Chief Marketing Officer. Design and product terms are written by Kashyap Bisen, Founder and CEO.
Are the examples real?
Yes. They come from our published case studies, such as Novo Shoes, BillFox, Chhyu, Naventum, RAK and Shoplinky. Where we have no published numbers, the page says so.
Will you add more terms?
Yes. If a term is missing, tell us on the contact page.
Where can I find costs and calculators?
Our guides cover costs in India, and the free tools include a break-even ROAS calculator and a Meta ads budget calculator.
Have a question the glossary doesn't answer?
Book a free 30-minute strategy call and ask us directly.