Service 02

Performance Marketing

Meta and Google ad campaigns built for sales, not clicks. We get paid only when you get paid.

Reviewed by Aaditya Jain, Chief Marketing Officer · Updated 26 Sept 2026

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In short

We plan and run Meta and Google ad campaigns for D2C and e-commerce brands, judged on sales and revenue, not clicks or impressions.
We get paid only when you get paid: our fee is tied to the revenue your campaigns generate.
Verified results: 6.93× purchase ROAS for Novo Shoes (April 2026, Meta Ads Manager) and an 8× blended return over eight months for Diya Diya.

What is performance marketing?

Performance marketing means paying for ads and judging them by results: leads, sales or sign-ups, not impressions. We plan and run Meta and Google campaigns, build the landing pages they point to, and set up tracking so every rupee or dollar spent is measured. And we get paid only when you get paid: our fee is tied to the revenue your campaigns generate.

What we do

Meta (Facebook & Instagram) ads
Google Search and Display ads
Audience targeting and retargeting
Ad creative and landing pages
Tracking, reporting and optimisation
Creator and partnership ads with micro-influencers
Creative testing with fresh ads every two weeks

Deliverables

Campaign strategy
Ad creatives
Pixel & conversion tracking
Landing pages
Performance reports

Our approach

We start from the outcome you need (leads, sales or sign-ups), then test, measure and put the budget behind what works. Our fee is tied to your revenue, so we only win when you do.

Who is it for?

D2C and e-commerce brands selling online, in India or internationally
Fashion, footwear, kidswear, home décor and fitness brands (where our case studies come from)
Founders who want an ad partner whose income depends on their sales
Brands entering a new market, such as India to the United States

Which tools and platforms do we use?

Meta Ads: Advantage+, catalogue and dynamic retargeting campaigns
Partnership Ads with micro and small creators
Google Ads retargeting
Meta pixel and conversion events
Google Analytics 4
UTM tracking for every creative

Results

Numbers from real accounts.

Every figure comes from the client's ad account or reported revenue. Open a case study for the full breakdown and where each number comes from.

Process

What happens, step by step?

Timelines shift with the starting point. The sequence doesn't.

Month 1 · Audit and foundation
Tracking (Meta pixel, events, GA4, UTMs), site and landing-page fixes, first creative. Expect little revenue this month: we're building what the ads will run on.
Month 2 · Demand creation
Creators, UGC and organic reach, with early paid testing to learn which hooks, formats and audiences respond.
Month 3 · Optimisation
Winning ads identified, budgets moved weekly to what carries return, efficiency metrics improve.
Month 4+ · Scaling
Higher budgets on proven campaigns, more creative and a wider creator roster, with ROAS watched continuously.

How much does it cost?

Two separate things: your ad budget, which you set and which is spent on the ad platforms, and our fee, which is tied to the revenue your campaigns generate. If your campaigns don't bring in revenue, we don't earn. The exact terms depend on your starting point and are agreed on a free strategy call.

What affects the price

Your current monthly revenue and margins
Ad budget you're ready to invest
Whether tracking, the store and creative are ready or need building
Number of markets and platforms
How much creative and creator work is needed

How agencies usually charge for performance marketing in India

Compared on	Monthly retainer	% of ad spend	pSkyro Labs: paid when you get paid
What you pay for	A fixed monthly fee, whatever happens	A share of the budget you spend	A fee tied to the revenue your campaigns generate
Typical range in India	₹50,000–₹3.5L+ a month	7–20% of monthly spend	Agreed per brand on the strategy call
Agency earns more when…	The contract continues	You spend more	You sell more
Risk if results are poor	Yours	Mostly yours	Shared

Market ranges: social101.in and metamktgagency.com pricing guides, 2025–2026.

Related services

Often paired with.

FAQ

Questions we're asked most.

Do you really only get paid when we get paid?

Yes. Our fee for performance marketing is tied to the revenue your campaigns generate, so if the campaigns don't produce revenue, we don't earn either. Your ad budget is separate and is spent on the ad platforms. We agree the exact terms with each brand on a free strategy call.

What results have you delivered?

In April 2026, Novo Shoes' Meta account turned US$15,939.54 of ad spend into US$110,518.11 of purchase value: 1,234 purchases at a 6.93× ROAS. Diya Diya, a premium fashion label from India, reached US$387.7K in revenue on US$48.3K of ad spend over eight months, an 8× blended return.

How soon will we see results?

Expect the first month to be mostly foundation work: tracking, site fixes and first creative, with little revenue. Paid testing starts in month two, winning ads usually emerge in month three, and scaling follows from month four. The timing depends on where your brand starts.

Which platforms do you run ads on?

Mainly Meta (Facebook and Instagram), including Advantage+, catalogue, dynamic retargeting and Partnership Ads with creators, plus Google Ads for retargeting high-intent visitors across both networks.

Do you make the ad creatives?

Yes. Creative testing is part of the work: we introduce new creatives roughly every two weeks, track each one with UTMs and Meta reporting, and replace ads as soon as they show fatigue. Creator-led and lifestyle content has consistently beaten plain product ads for our clients.

Do you work with brands outside India?

Yes. Our case studies include brands selling in India, the United States, New Zealand and Australia, and we manage campaigns in the currency and market your brand sells in.

What do we need before we start?

An online store that can take orders, products you can ship, and a willingness to invest in ad budget. If tracking, landing pages or creative aren't ready, we build them in the first month.

We get paid only when you get paid.

Our fee is tied to the revenue your campaigns generate. Book a free 30-minute strategy call to see if we're a fit.

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