Meta Ads for an Occasion-Wear Kidswear Brand
Meta Ads for Fairy Frills, an Indian kidswear brand: occasion-led campaigns for parents shopping for birthdays and celebrations took revenue from ₹8.6L to ₹25.3L in three months (2.94×).
- Revenue growth
- 2.94×
- Revenue when ads launched with us
- ₹8.6L
- Revenue three months later
- ₹25.3L
Revenue figures reported by the brand. Paid ads launched with pSkyro Labs; before that, the brand's online revenue was minimal.
In short
The brand launched paid advertising with us, with minimal online revenue before that. Three months in, revenue had grown from ₹8.6L to ₹25.3L. We reached parents at the moments they were actively shopping for special-occasion outfits: birthdays, celebrations and matching family looks.
The approach
Acquisition
Targeted campaigns around parents shopping for birthdays, celebrations and children's occasions.
Discovery
Product-led creatives showcasing dresses, gowns, ethnic wear and twinning collections.
Retargeting
Product viewers and high-intent users re-engaged with relevant product and occasion-based creatives.
Optimise
Continuous testing of creative formats, audiences and product combinations to improve purchase efficiency.
Results by campaign
| Campaign type | Purchases | ROAS |
|---|---|---|
| Birthday collection | 214 | 4.18× |
| Advantage+ Shopping | 263 | 3.72× |
| Dynamic retargeting | 126 | 5.43× |
| Twinning collection | 98 | 3.26× |
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